01/ 08Web lab · Kazakhstan
MS-MARKETING
A web lab that finally looks like one.
Open caseFrom a grain of an idea to a website that works.
I’m Serhii Lastovychenko, a full-cycle website and digital packaging specialist based in Ireland. Analysis, naming, design, build, SEO and launch, all in one pair of hands.
Selected work · 2017 — 2026Eight of 400+, from the first call to launch day.
Brands I designed for · Rise Agency and MS-Marketing years
02/ 08Plastic surgery & ENT clinic
DR. SHBAIR
Calm, precise, unhurried, like the surgeon.
Open case
03/ 08Custom furniture · joinery
MEBITEX
Furniture made to measure, shown like interiors.2023 · site archived
Open case
04/ 08Product catalogue · decorative plaster
GRIS CATALOGUE
Every finish, every price, one clear shelf.
Open case
05/ 08Marketing agency
RISE AGENCY
Loud enough to sell performance marketing.
Open case
06/ 08Video production studio
KÖRIMDIK
A showreel that you can actually scroll.
Open case
07/ 08Rehabilitation centre
SOBER ROAD
Warm light for the hardest first step.
Open case
08/ 08Decorative plaster · showcase
GRIS
Thirty years of plaster, shown like architecture.
Open case Idea → launch
I start before the design screen.
First I study the business, sharpen the offer and remove the noise. Then the idea gets a structure, a look and a launch date, and you talk to the same person the whole way.
9+years building websites
400+websites created so far
0→1from the first idea to launch day
- Every build checked automatically on four screen sizes before launch
- A speed budget on every release, tested on slow mobile networks
- Same-day interactive prototypes
- Real-time WebGL particle effects from my own engine
- Accessibility and SEO checked on every page
What you can hand me
Services, without the agency layers.
- 01
Web design
Award-level interfaces and design systems in Figma: structure, motion and a clear path to the button.
- 02
Website build
Custom front-end with WebGL and motion, coded by hand: fast, stable and precise on every screen.
- 03
Your own CMS — Zerno
Every site comes with it: edit texts, prices, cards and pages yourself, with technical SEO built in and a version history.
- 04
Landing pages
One page, one offer, one action: launch pages built to convert, ready for ads and fast on mobile.
- 05
Online stores
Stores that sell: catalogues, filters, product pages, payments and bookings that make buying effortless.
- 06
Brand & identity
Naming, logo and identity, brand books, presentations and promo video: one voice from first look to sale.
- 07
Growth & support
SEO, speed and UX audits, chat assistants, redesigns and steady support that keeps the site earning.
Everything else, under one roof
- Award-level websites
- Landing pages
- Online stores
- Custom manufacturers
- Redesigns
- Multilingual sites
- Technical SEO
- Articles that rank
- Naming
- Logo & identity
- Brand books
- Packaging & print
- UI/UX for web apps
- Design systems & UI kits
- Motion design
- Video editing
- Real-time 3D & WebGL
- Chat assistants
- Telegram bots
- Leads to email & Telegram
- Automation scripts
- Hosting, domains, email, SSL
- Analytics & ads setup
- Speed & accessibility audits
- Support after launch
Hover a line for a real example.
About
Business‑minded design. Practical execution.
Designer and developer · Ireland · 9+ yearsI take client websites from the first call to launch day, working from Ukraine for agencies in Kazakhstan, and now based in Ireland.
I connect the business goal with the digital result: a clear offer, a clear structure, a strong first impression and honest testing before anything goes live.
New sites come with my own CMS, Zerno: you edit texts, prices and pages yourself.
Toolkit
A practical stack, used every week.
Design & brand
- Figma
- Photoshop
- Illustrator
- InDesign
- Brand identity
- Brand books
Motion & video
- After Effects
- Premiere Pro
- DaVinci Resolve
- Motion design
- Promo videos
- Editing
Development
- HTML & CSS
- JavaScript
- PHP
- Java
- C++
- Databases
CMS & stores
- Own CMS (Zerno)
- WordPress
- Tilda
- OpenCart
- Online stores
- Multilingual sites
Assistants & bots
- Chat assistants
- Telegram bots
- Bookings
- Lead routing
- Integrations
- Scripts
Launch & growth
- Technical SEO
- Content SEO
- Analytics
- Ads setup
- Hosting & SSL
- Domains & email
Business & content
- Naming
- Offers
- Copy structure
- Presentations
- Funnels
- Client analysis
Own tooling & QA
- WebGL / GLSL
- 3D & particles
- QA automation
- Speed budgets
- Accessibility
- Support
Memory route · Luhansk, Ukraine to Ireland
Luhansk, Kyiv, Ireland: one route
Keep scrolling and become the grain of light that travels it, year by year.
Chapter I · Luhansk, Ukraine![Luhansk skyline in grains]()
![Pencil drawing by Serhii]()
![Pencil drawing by Serhii]()
![Pencil drawing by Serhii]()
![A warm memory from Luhansk]()
![A warm memory from Luhansk]()
Luhansk
Home cityuntil 2014
Drawn by hand — before the web
The people I carry with me
Luhansk → Kyiv
2014
14 June 2014I had to leave home.
Chapter II · Kyiv years
2015
KyivSales manager at Dr. Markus
2017
KyivI built my first website.
2018
KyivI quit my job —websites became my living
2019
KyivBrands, landings,presentations, business cards
2019 — I taught a friend
to build sites
to build sites
First site by my student Stas · later an Awwwards judge
Our own studio didn't take off —
so we kept building, together
so we kept building, together
2020
KyivShops, games, campaigns
2021
KyivLogos, banners,larger launches
Kyiv → Ireland
2022
Twice I had to start over.A friend's home became ours.
TILDA DESIGN BATTLE 2site in one day
Chapter III · Ireland![MEBITEX · site]()
![KÖRIMDIK · site]()
![Art Construction · site]()
![Silk Way 5000 · logistics]()
![KÖRIMDIK · mobile]()
![MEBITEX · mobile]()
![JLC · banner]()
2023
IrelandBoth timesI kept building
2024
IrelandStudying online,working at a golf club
2025
IrelandLeft workfor full-time college
ATU · college · 2025
Chapter IV · Now![GRIS · site]()
![Rise Agency · site]()
![MS-Marketing · the original Tilda site]()
![Dr. Shbair · mobile]()
2026
Award-level sitesand the birth of zemix digital
This was my route, and my clients became part of it.
And the most interesting part of the route is still ahead.
Experience
Nine years of agency work, now my own studio.
- 2017— 2022
Web Developer
MS-MarketingKazakhstanSite structures and complete websites on Tilda, WordPress, OpenCart or in pure code.
- in parallel2018— 2023
Web Designer
Rise AgencyKazakhstanWebsites for corporate, retail and service brands, from first sketch to launch.
- 2025— 2026
Code studies
Sligo College of Further EducationIrelandJavaScript, Java, databases and software architecture, side by side with client work.
- 2026— now
Founder
zemix digitalIrelandWebsites on my own CMS, Zerno, and smart chat assistants that take bookings 24/7.
KZClient marketUAUkraineIEIreland
How it works
One person. The whole cycle.
- 01
Analysis
Your offer, audience, rivals and the real goal behind the site.
- 02
Naming
Name, offer and benefits a customer gets in a few seconds.
- 03
Structure
Page logic and a content map where every block earns its place.
- 04
Sketch
Fast wireframes to agree on the story before anything is drawn.
- 05
Design
Type, colour, motion and images that fit the business, not trends.
- 06
Build
Clean, fast, responsive code that holds up on every screen.
- 07
Testing
Every screen size, form, link and load time checked by hand.
- 08
Launch
Domain, hosting, technical SEO and the keys to your own CMS, Zerno.
Test task friendly
Not sure I fit? Give me a small task.
I would rather show how I think, research and deliver than make loud claims. If the first version misses, a short joint brainstorm fixes it fast.